There’s a saying in board sports that goes something like this “never, ever let your team manager be a better rider then you”. Looks like the LF team is going to need to step up their game, cause Shaun Watson is going to be their new boss. Here’s the official press release from LF

Liquid Force is excited to announce that veteran team rider Shawn Watson will be increasing his role within the brand by assuming the position of Assistant Team Manager.  Shawn has been with the brand as an athlete for over 20 years and continues to be a well-respected icon in the industry, known as one the most stylish riders in the sport with a decorated history of accomplishments.  His new role is viewed internally as a natural progression and a perfect addition to the Liquid Force Marketing team.

In speaking of the new addition to the marketing team, Aaron Grace, LF Marketing and Team Manager, states “I have personally worked with Shawn as an athlete for close to 20 years.  He has always been one of the best, most reliable people on our team and a great representative of our company.  I’m excited to continue to work with him on a different level and see how Shawn can help grow the LF brand globally and keep it relevant in the action sports industry.”

“I’m stoked to take on this new role with LF as Assistant Team Manager!  I’ve been riding for the brand for 20 years now which is crazy to think about…” Watson said, “I have learned the ropes along the way working with Aaron Grace and the others at LF… there is still a lot to learn, but it feels very natural to make this transition and put my years of experience to work by helping to manage, promote, and mentor all of the insane talent we have on the LF team”

Shawn will continue to ride for Liquid Force as an athlete, and will be based out of Orlando, FL when not traveling the world to work directly with the athletes.

About Liquid Force Founded in 1995, Liquid Force is a worldwide leader in wakeboard, wakesurf, wakeskate, Wakefoil, and kiteboard gear and accessories.  Liquid Force is dedicated to Relentless Innovation, progressive design, maximum functionality, unparalleled quality, and the pursuit of Unlimited Fun! For more information, visit www.liquidforce.com.